Never the first time.

With Arenia you train for work situations before they happen. After every Simulation you get precise Feedback right away, and next time you show up better prepared.

Objections, value, closing.

New salespeople practise before their first customer.

Try it free Explore Sales

Arenia currently runs in Italian.

A professional in a navy suit on the phone with a customer, in a bright office
Sales Ready-made Situations

In the classroom it is explained. Here it is practised.

In the classroom, a difficult conversation gets talked about. With Arenia each Participant practises it out loud before facing it for real.

How it works

  1. Choose a Situation

    A ready-made one, or your own.

  2. Talk to the AI-Trainer

    Out loud, as in a real conversation.

  3. Read your Feedback

    The behaviours practised on a 1 to 5 scale, and what happened.

The full path, step by step (in Italian)

What worked and where to go next

At the end of every Simulation, the Feedback tells the Participant, behaviour by behaviour, what to work on next time.

Three real examples. Choose an area:

Simulation Feedback demo account

Example: Leadership · Effective feedback

Simulation held on 12 June 2026 · Feedback on 5 behaviours practised, on a 1 to 5 scale

Map of the behaviours
Map of the five behaviours practised, on a 1 to 5 scale: Factual clarity 3 of 5; Balance between relationship and content 4 of 5; Handling defensiveness and listening 3 of 5; Co-building the improvement plan 4 of 5; Closing with commitments and follow-up 4 of 5.

It is about the behaviours practised, not the person.

  1. Factual clarity

    3 of 5

    The manager cites the problem of the late deliveries and the error in the number of packages ordered in a specific way, but does not give precise details on dates, quantities or concrete impact. The references are clear but generic.

  2. Balance between relationship and content

    4 of 5

    The manager acknowledges how hard the period has been ('I know you have been under a lot of...'), expresses trust ('I absolutely do not think you are incompetent') and stays firm on the need to improve. The tone remains constructive and respectful.

  3. Handling defensiveness and listening

    3 of 5

    The manager listens to Giulia's explanations and acknowledges them, but does not probe the real causes (overload, demotivation) with open questions. They limit themselves to a paraphrase and a proposed solution, without exploring the colleague's experience in depth.

  4. Co-building the improvement plan

    4 of 5

    The manager involves Giulia in defining the corrective actions ('We could talk about a clearer management of the workload...'), proposes reprioritising together and plans a meeting with the team. The plan emerges as an alliance, not as an imposition.

  5. Closing with commitments and follow-up

    4 of 5

    The manager closes by setting a concrete meeting ('we could set a time on Wednesday'), recapping the goal and obtaining Giulia's agreement. The date and purpose of the follow-up are clear.

Simulation Feedback demo account

Example: Customer care · Angry customer

Simulation held on 14 August 2026 · Feedback on 5 behaviours practised, on a 1 to 5 scale

When it goes badly, the Feedback says so: each line is a place to start.

Map of the behaviours
Map of the five behaviours practised, on a 1 to 5 scale: Emotional de-escalation and containment 2 of 5; Active listening and diagnosing the problem 3 of 5; Taking responsibility and apologising 1 of 5; Concrete solution and timing 2 of 5; Rebuilding trust and commitment 1 of 5.

It is about the behaviours practised, not the person.

  1. Emotional de-escalation and containment

    2 of 5

    You acknowledged the customer's frustration and expressed regret, but the tone and the replies stayed generic and not very empathetic. You did not use effective de-escalation techniques to lower the emotional tension, leaving the customer in their anger without ever really containing it.

  2. Active listening and diagnosing the problem

    3 of 5

    You asked questions to understand the problem better and tried to dig into the customer's needs. However, your insistence on the details of the contents risked seeming off target with respect to the customer's main request, which centred on a general disappointment and not on specific aspects.

  3. Taking responsibility and apologising

    1 of 5

    The apologies came across as generic and you never clearly took responsibility for the situation the customer described. The customer repeatedly asked you to take responsibility, but your answer stayed defensive and geared to explaining rather than acknowledging the mistake or the disappointment caused.

  4. Concrete solution and timing

    2 of 5

    You proposed an alternative solution (a discount on a new package), but did not consider the customer's explicit request for a refund. The proposal did not meet expectations and you gave no clear indication of timing or of how it would be resolved, leaving the customer dissatisfied.

  5. Rebuilding trust and commitment

    1 of 5

    You took no action and made no communication aimed at winning back the customer's trust, nor did you express a concrete commitment to improve their future experience. The handling of the relationship stayed superficial and you did not work to rebuild a relationship of trust.

Simulation Feedback demo account

Example: Sales · First contact with a buyer who already has a supplier

Simulation held on 3 October 2026 · Feedback on 5 behaviours practised, on a 1 to 5 scale

Map of the behaviours
Map of the five behaviours practised, on a 1 to 5 scale: Opening and permission to continue 2 of 5; Handling the existing supplier 5 of 5; Questions about how the customer works 5 of 5; Identifying a point to improve 5 of 5; Closing on a next step 5 of 5.

It is about the behaviours practised, not the person.

  1. Opening and permission to continue

    2 of 5

    There is no clear introduction: the salesperson starts straight away with a question about discounts and budget, without introducing themselves or asking whether it is a good moment, even though the other person signals they are short of time.

  2. Handling the existing supplier

    5 of 5

    When the customer mentions the long relationship with the current supplier and a preference for continuity, the salesperson neither contradicts nor belittles it, but takes it on board and uses it to better understand the selection criteria and the value of trust.

  3. Questions about how the customer works

    5 of 5

    The salesperson asks open, connected questions about decision criteria, internal responsibilities, evaluation methods and perceived risks, listens to the answers and builds the dialogue on what emerges, without following a rigid script.

  4. Identifying a point to improve

    5 of 5

    Leads the customer to state that the real issue is not only price but reducing risk, rephrases it in the customer's own words and links the proposal to these points without promising unrealistic conditions.

  5. Closing on a next step

    5 of 5

    Secures a concrete, consistent commitment: sending a comparison document on a specific product code by a precise date, with agreement that it will be reviewed and discussed in a second meeting already outlined.

Real Feedback from demo accounts, written by artificial intelligence from the transcript and translated from Italian.

The Individual Sheet

Everyone sees their own progress, Situation by Situation

In the Individual Sheet each Participant sees whether, and where, they are improving: for every Situation, where they started, where they are now and which behaviour still needs work.

  • Every Simulation reopens with its own Feedback.
  • With a training provider, the trainer follows the same progress, Participant by Participant and for the class.
Your progress demo account

Example: Conflict management

Each behaviour is read on its own: no single score on the person.

For each behaviour: the Feedback of the first Simulation, of this Simulation, and the best so far
BehaviourFirst SimulationThis SimulationBest
Emotional de-escalation122
Impartiality and bias management133
Exploring the real interests122
Generating options and common ground111
Operational agreement and preventing relapse111

Real example, translated from the Italian original.

Who it is for

For companies preparing their people, and for those who sell training

From sales to leading a team: Sales Leadership Soft skills Negotiation Customer service Job interviews

A sales manager briefs a new colleague, both seated at the same desk in a bright office.

For your company

Your people, ready when the conversation comes

  • Ready-made Situations, plus one built on your company's own case.
  • Public price per Participant: you decide who practises.
  • Feedback stays with the Participants. Never used for rankings or personnel decisions.
Try it free See pricing
In a training room, the trainer watches two participants practise a work conversation.

For those who sell training

Your courses, with practice that carries on after the classroom

  • Situations built on your method.
  • Follow each Participant, one by one, in the Trainer Area.
  • The Class Sheet, without names, to present to your client.
How we work with training providers
Hands and notes on a wooden work table, during a moment of practice in warm light

Simulate. Measure. Improve.

Mistakes are made safely, before they count.

Frequently asked questions

The most common questions. If yours is not here, the quickest answer is to try.

No. The ready-made Situations cover sales, leadership, soft skills, negotiation, customer care and job interviews; you can also create the Situation on your own case, from a website or a PDF. Area by area: what you can practise.

Access per Participant, for a period. Every Participant practises out loud with the AI-Trainer on the ready-made Situations and on the one you create on your own case, and receives Feedback after every Simulation. You pay per Participant and period, not per Simulation: it is all on the pricing page. Training providers buy a project on their own programme, at the same prices.

In their Individual Sheet they find every piece of Feedback and, by returning to the same Situation, see how each behaviour moves next to their first Simulation and their best Feedback.

If your company buys directly, the Feedback and the Individual Sheet stay with each Participant: you manage who practises, you do not read the Individual Sheets. If the practice comes through a training provider, the trainer also reads the Individual Sheet, in the Trainer Area; your company receives the Class Sheet, without names.

Arenia does not replace the trainer: it amplifies practice and makes it observable.

In Italian, out loud.

Try 5 Simulations out loud, before you decide

The 5 trial Simulations are free. Prices are public: when you are ready, you buy online and give access to your Participants.

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From 100 Participants we set the total together: ask us for a quote.

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