When you bring in a new salesperson

AI sales role-play: before the first real customer.

A new salesperson knows the product. What they lack is practice: the gatekeeper, the higher quote. Here they get it out loud with the AI-Trainer, before the first real customer.

  • Six ready-made sales Situations; with purchase, the Situation on your own case for your Participants
  • You speak out loud, in Italian: you need a microphone, never a camera
  • After every Simulation, Feedback on five observable criteria

Arenia currently runs in Italian: Situations, the AI-Trainer's voice and the Feedback are in Italian.

A professional in a navy suit on the phone with a customer, in a bright office
Simulation Feedback Clear introduction one of the five criteria of “Getting past the gatekeeper” · illustrative example

Six ready-made sales Situations

Pick one: who is on the other side, what you have to obtain, which criteria the Feedback covers.

Ready-made Situation Sales techniques

Getting past the gatekeeper

In Arenia: «Superare il filtro della segreteria»

The AI-TrainerExecutive assistant at a plastic moulding company: polite but firm, she protects the director's diary.

The person practisingGet a short phone appointment with the director from the assistant, without trying to sell to her.

The five Feedback criteria · 1–5 scale · in Italian in the product

  • Clear introductionPresentazione chiara
  • Value in one sentenceValore in una frase
  • Respect for the gatekeeperRispetto del filtro
  • Questions to the assistantDomande all'assistente
  • Asking for a small next stepRichiesta di un passo minimo
Ready-made Situation Sales techniques

Ten minutes with the sales director

In Arenia: «Dieci minuti con il direttore commerciale»

The AI-TrainerSales director of a wholesale distributor: sceptical, in a hurry, no patience for beating about the bush.

The person practisingUnderstand the director's problem with a few targeted questions and get a second meeting with a clear purpose.

The five Feedback criteria · 1–5 scale · in Italian in the product

  • Focused openingApertura focalizzata
  • Targeted diagnostic questionsDomande diagnostiche mirate
  • Checked summarySintesi verificata
  • Handling scepticismGestione dello scetticismo
  • Next step with a purposePasso successivo con obiettivo
Ready-made Situation Sales techniques

First contact with a prospect who already has a supplier

In Arenia: «Primo contatto con chi ha già un fornitore»

The AI-TrainerPurchasing manager at a food company: has bought from the same supplier for eleven years and sees no reason to change.

The person practisingGet the customer to describe how they work today, find something that could be better and set a concrete next step.

The five Feedback criteria · 1–5 scale · in Italian in the product

  • Opening and permission to continueApertura e permesso di proseguire
  • Respect for the current supplierRispetto del fornitore attuale
  • Questions about how they workDomande sul modo di lavorare
  • Room for improvement acknowledgedPunto migliorabile riconosciuto
  • Closing on a next stepChiusura su un passo successivo
Ready-made Situation Sales techniques

The quote higher than the competitor's

In Arenia: «Il preventivo più caro della concorrenza»

The AI-TrainerPurchasing manager at a cleaning products company: has compared your quote with the competitor's and says yours costs more.

The person practisingHold the price without giving a discount and obtain a trial: samples and a trial order on one product.

The five Feedback criteria · 1–5 scale · in Italian in the product

  • Taking the price objection on boardAccoglienza dell'obiezione sul prezzo
  • Analysing the comparisonAnalisi del confronto
  • Total cost of the supplyCosto complessivo della fornitura
  • Holding the priceTenuta del prezzo
  • Closing on a trialChiusura sulla prova
Ready-made Situation Sales techniques

The customer who puts off the decision

In Arenia: «Il cliente che rimanda la decisione»

The AI-TrainerHead of administration at a services company: after a good presentation she has gone quiet and has been putting things off for six weeks.

The person practisingFind out why the deal has stalled and close with a yes, a no or a step with a date.

The five Feedback criteria · 1–5 scale · in Italian in the product

  • Recognising the stallRiconoscimento dello stallo
  • Diagnostic questionDomanda diagnostica
  • Reducing the riskRiduzione del rischio
  • A graceful way outVia d'uscita elegante
  • Commitment with a dateImpegno con data
Ready-made Situation Sales techniques

The angry customer who wants to cancel

In Arenia: «Il cliente arrabbiato che vuole disdire»

The AI-TrainerOwner of four bakeries, a customer for three years: angry because the tills froze on a Saturday, he wants to cancel.

The person practisingContain the customer's anger, propose concrete remedies and get him to put the cancellation on hold.

The five Feedback criteria · 1–5 scale · in Italian in the product

  • Containing the emotionContenimento dell'emozione
  • Diagnosing the problemDiagnosi del problema
  • Taking responsibilityAssunzione di responsabilità
  • Concrete solution with a timelineSoluzione concreta con tempi
  • Winning back the commitmentRecupero dell'impegno
Your own Situation included in the price

Your product, for your type of customer

Start froma website or a PDF: your product, your customer, your organisation.

A websiteA PDF

What you can create

A saleA negotiationAn unhappy customerA team member

The FeedbackFive criteria written for your case, as for the ready-made Situations.

Feedback after every simulated call

  • As soon as the Simulation ends, the salesperson reads their Feedback.
  • Five criteria on a 1–5 scale and a pointer for the next attempt.
  • All the Feedback stays in their Individual Sheet, dated.
  • It describes behaviours in a Situation: it is not a judgement of the person.

How it works, in practice

  1. Choose or create the Situation

    A ready-made Situation, or yours: from a website or a PDF.

  2. The salesperson talks out loud with the AI-Trainer

    From their own login, whenever they need to, in Italian. The AI-Trainer plays the customer.

  3. Read the Feedback, and try again

    Five criteria and a pointer. Try again until the conversation holds.

Only the microphone, never the camera. The other party is declared as artificial intelligence. Arenia does not keep audio or video recordings of the Simulation.

A professional on the phone takes notes at the desk

Before the first real customer.

The same call, repeated until it holds. No colleagues watching, no customer to lose.

What it trains well, and what it does not

Arenia does not replace the trainer: it amplifies practice and makes it visible.

Works well

  • The opening and discoveryThe first sentences and the questions before the proposal: you try them, get them wrong, redo them.
  • Recurring objectionsPrice, timing, a supplier already in place, a postponed decision: short, frequent, repeatable.
  • Closing on a concrete stepAsking for a commitment with a date: the part most often lost in real calls.

Not the right place

  • The long relationshipYears of relationship with a customer cannot be compressed into one conversation: that is learnt in the field.
  • Multi-party negotiationCommittees, internal balances, long timelines: there strategy matters, and strategy is discussed with your manager or in the classroom.
  • A judgement of the salespersonThe Feedback describes behaviours in a Situation: it does not say how much a person will sell.

You can start today, in four steps

From the trial to your people's first Simulation, without waiting for anyone.

  1. Try it free

    5 Simulations out loud, each followed by your Feedback. All you need is your email.

    Try it free
  2. Buy online

    By card, per Participant, from one to twelve months. Prices are public.

    See pricing →
  3. Set up the practice

    Choose the ready-made Situations or create yours, from a website or a PDF.

    How it is created →
  4. Invite your people

    Each person gets their own login and practises when they need to.

    Buy →

From 100 Participants up: ask us for a quote. Selling training? Pricing for training providers.

Questions about AI sales role-play

If your question isn't here, the quickest answer is to try it: a spoken Simulation, free.

Try it free

Classroom role-play remains the right place for discussion among colleagues and an immediate debrief. But classroom time is short: everyone tries once or twice, in front of the others. With the AI-Trainer the salesperson repeats the same conversation whenever they need to, without an audience, and every Simulation leaves written Feedback.

No. The Participant enters the Situation and speaks: no instructions to write, no tools to choose, nothing to configure. You need a microphone; you do not need a camera.

Yes, with the Situation on your own case: after purchase you create it from a website or a PDF, try it and give it to your Participants. It is included in the price. If you want us to prepare it, that is a separate offer: let's talk.

The Participant, in their Individual Sheet. A company buying for itself manages who practises but does not read the Individual Sheets. If the practice comes through a training provider, the trainer reads them in the Trainer Area and the client receives the Class Sheet, without names. It is never used to compare people or for personnel decisions.

Yes. The free trial is 5 Simulations out loud with the AI-Trainer, each followed by your Feedback; all you need is your email: try it free (page in Italian). After purchase you find all six sales Situations.

Try a sales Simulation yourself.

The free trial is 5 Simulations out loud with the AI-Trainer, each followed by your Feedback: all you need is your email. After purchase you find all six sales Situations, plus the one on your own case.

For your company: pricing and terms. Selling training? Pricing for training providers.

Try it free
Try it free